The value of something is determined by how much anybody is willing to pay. That is how prices are set. Sure we could go into government setting their pricing policies in annual budgets, but These are in part influenced by CPI's and RPI's and predictions of these in future events, not to mention interest rates which effect all of these. Bottom line is that if people are willing to pay the price, they will pay it. And emote selling for there current value will be a success if people are willing to pay for them. Just because other games give that content away for free does not mean that it is as good or better. When it comes to art, and video games are "art" which has no material value, the only value associated with ownership is what the consumer puts on it as value i.e satisfaction from entertainment. If you like this kind of things in other video games that give them away for free, maybe you should be playing those games. As you may get a fairer deal, but then again, do you actually like those games? If bungie can create value in an area of the market where other video games fail, then they are business experts, and being business experts means they can hit their sales targets more comfortably, and we can continue to enjoy a game some gamers enjoy for longer, or enjoy other fun titles they may make in the future. I don't know what sales targets bungie have, or how they are doing financially, ( i guess that's not my problem, I suspect they are doing very well) but there is a fine line between success and financial failure. Ultimately your understanding of fair pricing is about your trust and relationship with the the company you do business with, and your perceived value of the content you want to purchase/ products and services that are on offer. Buying emotes is completely legitimate, as is buying any piece of art. Paintings go for millions. I'm sure these ultra rich people do not think it is a stupid decision. Just because people do not understand someone's motive for buying something does not make it wrong. Buying emotes are useful for a number of reasons. 1.) micro transactions, this is the biggest from my perception. It has recently been announced that the funding for currently planned FREE future destiny content will be through micro transactions. This is probably the biggest positive. Rather than forced to pay for DLC at larger value sums it makes sense that fans of the game can contribute over a period of time, and get exclusive emotes. It means the richer of us can help contribute to a game we like, get exclusivity, and help maybe that kid who can't afford DLC because he gets no pocket money to still enjoy the game, and maybe help us with a raid or two! And it's a nice feeling to feel like we are contributing money for the development and maintenance of the game rather than forcing us to pay. Much more positive. 2.) comunication. There are certain moments in the game that would not have been the same without those of those emotes out there. You can interact better with your fellow guardians, which is great. 3.) Exclusivity. Everyone likes to feel special. 4.) Because you like them. Somebody had to make them, and the whole damn game. If you like them, buy them. if they are making free content in the future It's only right they get a pay check! Don't feel bad for splashing cash. ( it is ultimately your cash). I think that wraps this up.