They already have some server capabilities so my estimate is pretty spot on. But I will humor you... Even a million dollar investment (10 times my original estimate) into this game is .001 or .1% of Bungie's profit. It is a negligible cost at best and in reality it is an investment in their "ten year plan" game as well as an investment in the community that has helped to make Bungie so profitable.
Many corporations actually include in their budgets 1% allowances for "bad debt/uncollectable transactions" aka people who won't pay and would rather have creditors after them. So if the average company can write off 1% for the anticipation of customers that won't fully pay, why can't Bungie write off .1% for consumers who have fully paid and continue to pay into their games.
...Just a thought
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To quote a commercial "That's not how any of this works" I work for a furniture company and we have 8 physical servers that run everything from email to whs, we have ~100G in just servers and network equipment. That doesn't count admin pay, power, cooling, maintenance agreements, software fees, upkeep, off site storage fees, backup equipment and tapes, etc. This services ~45 employees and 15 reps, now multiple that by a few hundred thousand users plus multiple locations to service every country the game runs in, 100G won't come close to paying for power each year. Oh yea total redesign on how the game operates and communicates with every platform and user. Right now their servers only connect you to a game, with dedicated they would have to host it also, much more overhead and fewer users on each server.