It wouldn't be several thousand per sever.
Rather, each server would cost in the low hundreds, and they would have to buy very many of them, and pay monthly
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That would have to be one HELL of a deal. My iPhone cost several hundred dollars. Heck, my Xbox One was in the low hundreds (so is a PS4). I'm going to guess these babies need to be dense and resilient/redundant. You can't get those qualities at a low price without: -Selling one's (or several other's) souls -Sacrifice to a god -Building them yourself, using chimps, you paid with bananas -Robbing someone -Making a wish (genie, falling star, or otherwise)