Their game. Their company. Driven by the parent company's desire to push whatever directive they feel is appropriate.
You are actually the very very small minority. They can do whatever they want and you have two choices:
Like it; or nothing.
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Maybe you don't get how it works, they should do what we want to keep us playing it's not the 80's anymore, not as much about discs sold and player count matters a lot making the players happy makes them want to play and let's the workers at bungie have a good job...
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That's the thing though isn't it? Destiny has large enough a player base that whatever you don't like doesn't matter because there are enough people that DO like it.