Best effort/product etc is there primarily to make money... It is all about the money, accept that!! However you need the other items you mentioned to make the most money, they aren't mutually exclusive. The business model changed from y1 to y2 to have a single expansion and create the concept of silver to fill the coffers. Unfortunately the things we had to buy for silver probably didn't bring enough money and they certainly weren't popular enough for players and for that someone carries the can... The key decision maker... That being said, normally a failed product or failing company has a clean up so the new team can say, this wasn't our mess but we are about to set it right, so invest in us... The choice will be yours if you want to go on this journey or not. Expect the product director to be canned soon too, as I assume it was his teams ideas that were endorsed by the previous management team.