The time and cost for developing on current and last gen makes the effort not worth it. The last gen consoles hold the current gen back because the last gen players pay for the same title and expect the same end result. Do 360s read Blu-ray? Is the disk space or performance equal? Network capabilities equal? Bungie had issues getting TTK to players on last gen consoles that didn't have a hard drive big enough to support it. Bungie prepared for this with characters that sync between last gen and current. Elitest? Nope. I own both consoles and they get nearly equal play time. How about you do some explaining since choice is the less favorable from a development and business perspective.