You're missing the big one - In game matching making for raids and endgame activity. Using lfg is pain in the ass. I'm not fussy who I play with but I don't want to spend 20mins looking for a team. I simply don't have the time. The division does this well. You could even put in filters so players looking for people who have done the raid before can have that option and you can have people as guides. Adding a load of players on psn is a pain!