Then again If they made same cheeseburger, mcdonalds would be called burger king not mcdonalds. Dont take this as an insult brother but you want every product as same as other ones in the same category. Then we would have only 1 publisher for every product and it would not be cool. For the license part, I am pretty sure there is a part for exclusivity in that. That is why we have contracts for it. Sony do it for marketing. Like exclusive games. They want people to buy ps4. I cant see that "big" problem in this. Like even xbox players can get the items they just have to wait...