I bought it because it supports aggregation,native vpn, has more potential throughput than anything else on the market ( nothing is even that fast on paper yet), has active antennas ( vs passive ) and broadcasts two 5ghz bands in addition to its 2.4. It has a ridiculous feature set, and boasts a ton of control with stock firmware. It's future proof for quite sometime too. Having said all of that, even I think it wasn't worth the money I paid. But I did get it for $350, and they "threw in" a Seagate 1TB usb ultra slim HDD. So, I COULD say I got it for $300....which is still crazy expensive I guess. Still, so far, I'm happy with it after updating the firmware. It was questionable out of the box.