Bungie vs hello games..... analogy is fine. As far as relevance and popularity goes.
Bungie is one of the biggest names in gaming..... hello games made one game.
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Indie games don't usually sell for $60 (the price of a AAA title) and usually aren't under fire from lying so much and extreme false advertising. Bungie lies, but not on the scale of Hello Games. Just because they are an indie studio, that doesn't give them the excuse to make a bad game and lie about it.