Because they used a photo of her from 2006 without her permission. She got cause of an edited photo that included alcohol which she did not want to be associated with.
http://www.eater.com/2017/1/8/14205492/chipotle-photo-lawsuit-2-billion-dollars?yptr=yahoo
She really think she's getting 2 billion? Haha.
What do you think? Would you sue if your picture was used without your consent?
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I'd sue for maybe a couple hundred thousand. Maybe a couple million. No more than $10 million however. Chipotle's NW is $200 million, so 2.2billion is absurd, and so would any number above 10 million.