Because they used a photo of her from 2006 without her permission. She got cause of an edited photo that included alcohol which she did not want to be associated with.
http://www.eater.com/2017/1/8/14205492/chipotle-photo-lawsuit-2-billion-dollars?yptr=yahoo
She really think she's getting 2 billion? Haha.
What do you think? Would you sue if your picture was used without your consent?
-
Interesting. Obviously, if they used her photo without her permission, that's a problem. But then there's two ways to look at it: A) do you set the amount at what you feel "hurt" by and demand that as compensation or 2) do you go by the profit that Chipotle made off of using your picture without your permission The second one sounds like it's the heftier dollar amount.