Because they used a photo of her from 2006 without her permission. She got cause of an edited photo that included alcohol which she did not want to be associated with.
http://www.eater.com/2017/1/8/14205492/chipotle-photo-lawsuit-2-billion-dollars?yptr=yahoo
She really think she's getting 2 billion? Haha.
What do you think? Would you sue if your picture was used without your consent?
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It seems like she did some sort of research on how much profit was made off of her picture if she is suing for $2.2B. If reading some of these responses correctly, she is representing herself. Does she have the legal know-how to go against corporate lawyers. Seems like she is planning on wasting legal system time and banking on get her suit settled out of court.