Because they used a photo of her from 2006 without her permission. She got cause of an edited photo that included alcohol which she did not want to be associated with.
http://www.eater.com/2017/1/8/14205492/chipotle-photo-lawsuit-2-billion-dollars?yptr=yahoo
She really think she's getting 2 billion? Haha.
What do you think? Would you sue if your picture was used without your consent?
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If this were me, I'd ask for three things: 1. Chipotle must build a store at a location I approve, and the store must be built according to my specifications. 2. Chipotle must assign me as general manager for this store, at a salary of no less than 80k per year. 3. Chipotle must allow myself and my family to eat for free at any Chipotle location for life. Who wants a lump sum of cash when you can have a nice cushy job, steady income, free food, and a place to call your own?