Like a lot of people I went to check out the pre-order costs and bonuses and I was honestly and seriously depressed by it. Though the one thing that stood out was "Beta access"
Why would you ever think that was a good idea? You aren't offering extended beta play which would be fine, you are literally charging people to bug test for you. Yes, I know there may be some companies out there that do that, but you shouldn't. I know oft times companies have closed betas, you really shouldn't. Betas are a good chance to test for bugs and test server load handling (remember the failure you had with RoI)
I had intended to use the beta as a yard stick for pre-ordering, but now you have taken that chance away. Oh yes, I could watch some YouTube clips and your gameplay reveal trailers, but to me that's like a virgin watching a a few porn videos and thinking that tells them what sex is like before they order a hooker. Either way your both f***ed.
Also, those people who fork out for the season pass one should get something a bit better than a what you're offering. You're scraping the bottle of the prize barrel there.
Tl:Dr, don't make us pay to play your beta
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The preorder is for "early" beta access you dope