It isn't. 4chan users "created" the kekistan nation (because of the prevalence of the "kek" phrase being used as "lol" on the internet), the kekistani being 4channers and memers alike. The flag was designed to look like it says kek. Then at a rally in the US it was worn by extrimists and was thought of as a hate symbol by some (f**king normies). When a similar design showed up on hunter gauntlets in destiny 2, some (f**king normies) have noticed that and accused bungie/activision of being extrimists, bungie/activision not wanting a bad rep decided to change the gauntlet design to not be offensive to those (f**king normies) who found it offensive. There ye go.