Um because you think they have time to play their game during development for hours on end getting to end game and realizing its shallow?
I have personally seen a game recover from such a blunder. Its called FFXIV. Guess what the launch of FFXIV was one of the biggest disasters in gaming history. Now... its the number 2 MMO currently with active players behind WoW.
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If they recover like FF14, I will gladly eat my words. But Bungie is no Square Enix!
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I would argue it wasn't Square Enix. I would argue it was Yoshi-P.