[quote]Negative. Activision "denial" means jack beans and you know this. It leads to negative PR and they would absolutely deny this at any turn they can. Try again, my point remains firm.[/quote] Your point remains denied and weak.. at best. That's not even the model that is ACTUALLY explained in the contract which [i]YOU[/i] have OBVIOUSLY not read or even researched. Bungie continues to own the intellectual property of its games, and Activision has a 10-year exclusive right to publish them on a variety of platforms and devices. In fact, seeing as Bungie is a PRIVATE COMPANY, the equity remains (newsflash) PRIVATE. Activision owns exactly 0% of Bungie, which is why both Activision AND Bungie phrased their statement like that. There is NO SCENARIO where ownership is even on the table for discussion, and neither party is even interested in that! Another fact from the pages of the contract: Bungie is eligible for a number of performance and sales-based bonuses depending on Destiny meeting certain development milestones and sales goals. That's because while the equity in a private company cannot be traded on a stock exchange and may not otherwise be marketable, there are various means by which private companies can provide long-term equity incentives that may also be liquid investments for employees. Activision, as previously stated, retains the exclusive right to publish all Destiny titles. However, Bungie retains ownership of the Destiny intellectual property regardless of its relationship with Activision. And it certainly retains ownership of itself! ... sigh.