Three of coins is actually designed to promote the grind and prolong the endgame by stopping exotic drops for 4 hours.
It’s a friendship thing because it makes you bitch to your buddies.
Longer endgame, more communication.
Working as intended.
EDIT: Bungie is actually investigating the drop rate of ToC according to their recent Tweet!
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Bahahaha! You made my day!
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This made me chuckle.
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Too good