Bungie is lucky their CEO is so relaxed about modifying code and introduction features that don't work
If I was the CEO and the dev team would tell me they are introducing 3oC I would invite 5-6 of the team to 4 hour meeting:
I would provide 1 projector, 1 PC and snacks, pizza, chips, pop drinks
I would say "If your confident your 3oC works, you better not eat the food because your team has 4 hours to produce exotics, else your team pays for the lunch"
:-)
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Fantasy worlds are indeed a fun place. In most realistic worlds though, anyone with enough intellect to become a large companies CEO would know the difference between your and you're, and use them correctly.