I think the best way Bungie can win back their community is to not only give us a NEW patrol area on Mars, in the ice caps area, but also to give back the OLD Mars. The whole area of the original Mars from Destiny 1. That would be a HUGE area to explore and I think that people would like having a larger area like that. In addition to this Bungie needs to fix Eververse. They need to put things that are locked behind paywalls into the game. Many people, for example believe things like Saint-14's ship should be a extremely rare drop from the Perfect Paradox final mission, kind of like the ship that dropped from the Black Spindle mission. Many other things that are Eververse related should be but into the endgame. Somethings like a some sparrows, ship, and emotes are fine behind paywalls but not everything. Some exotic sparrows and ships should be able to be earned in game.
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I'd rather have some new areas of Mars to explore. If I want the old area I can just play Destiny 1. Also, I bought Saint 14's ship with all of the bright dust I'd saved for months. Not keen on that being given away as a drop from a mission...