We used to be able to follow Users but evidently we can't. I liked being able to keep up with my friends I made here. It helped bring us a little closer and kept track of who's who with the tags given to people we follow. Nowadays we can't and it would be a nice feature to come back for everyone.
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I’m not currently able to see how it is done on the Bungie.net website, but on the companion app you can open a user’s profile and tap the icon in the bottom right. From the pop up menu you can choose to Follow them.