Let them tell their story. They don’t need corporate welfare to take up their cause. I have no agenda and agree that everybody’s story is a valid story, and one that I’ll listen to. I have NO duty nor obligation to agree with it though. Many things are collectively agreed upon as accepted that I have fundamental issues with. Drugs (legalization of), drinking any alcohol while driving, infidelity, to name just a few. But, when PepsiCo tries to tell me what their interpretation of those unique, individualized stories are, I immediately ignore everything they’ve ever said about that subject. Horse’s mouth, not agreed upon collective social group think. We are ALL different, we ALL have unique stories to tell. Categorizing them neatly and placing labels or stereotypes does a massive disservice to everyone’s story. It homogenizes it, into nothing more than room temperature oatmeal. I have a very fundamental and philosophical difference than you. When people disagree it doesn’t mean they wish less than well upon those they disagree with. It simply means: We ALL have unique stories to tell and we ALL have a right to our voices, opinions, and beliefs.