https://www.forbes.com/sites/kevinmurnane/2018/09/15/assassins-creed-odysseys-ambitious-plan-to-keep-players-engaged-for-months-after-launch/
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I'm looking at it as them drip feeding content to try and keep people playing. Typically SP games are one and done things, most don't hold a gamers attention once the vanilla run has been finished so you don't see people playing 6 months after it's out. This will also be the first assassin's Creed I've played since black flag (which I didn't finish and previous to that it was AC2 which I didn't like, essentially I'm not a big fan of the franchise). Since it's Greek themed and it's also referencing itself more as an RPG it's definitely got me interested, I'm hoping it can be the first Creed game I'll like.