I really dislike the term content creators. Entertainers is more like it and some might be fun to watch now and then, but “content creators” for me always has the connotation that they somehow create content for the game, which they are not, they just play the damn thing, showcasing it at best. I mean good for them that they found a niche, doing the thing that they like, but there is no new game content being created. And an unfortunate side effect I find is that game companies seem to be relying on twitch streams for advertising a great deal. Don’t get me wrong, its good publicity, but it only promotes a certain type of game that can easily be showcased on twitch and that’s not always a better game, just one that’s easier to regurgitate to the masses.