Nope, its not false advertising. Once again, it is unlocked based on skill/knowledge. Thats like not being good enough to kill the first boss in dark souls and then complaining that its false advertising because the rest of the bosses are locked behind it. You 100% CAN play the lab, no false advertising, none. You can literally do it right now. And im sorry but thats another terrible analogy, its a cipher, a puzzle, these are real world things, they are hints designed to allow you to work out the solution, they are hard - evidently - but you can still do it, the smartest of us probably already couldve ( unless its bugged or somthing, in which case it still really isnt false advertising as much as it is really really sh!tty. ).