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1/9/2019 11:03:13 AM
5
Maybe I'm old, but I really don't get this Twitch business model...
Bungie ENCOURAGES people to watch the game on Twitch instead of actually playing it?
How does that translate to money to Bungie?
Yeah, I get that it's supposed to be advertising and "everybody will want to play the game that's hot on Twitch"... but do they really?
It's already been discussed that people watching playthroughs of story-based games actually translates [u]negatively[/u] to their sales. If you've already seen someone play through a game like Firewatch, there's basically zero reason to buy and play it yourself.
Action titles are not quite the same... but if the audience starts feeling "this is cool to watch, but I could never get good enough to pull it off myself" -- how does that translate to game sales?
If you overpromote the Twitch and eSports angle, I think you will end up with a dwindling base of actual players and a growing base of spectators -- with very immature monetization models for the spectators. It's like letting people in to see the baseball game for free and then hoping they go buy your bat and glove on their way home.
English
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Investors think that the more people watch the game on twitch, the more people are spending money on the game
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They make money because they get paid cash due to advertisements. Marketing and sales has always been big cash. They're just pimping each other out to sell products.
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Seriously? You mean Bungie gets a cut of ads played on Twitch? If that's true, it does change the dynamic... but I still find it hard to believe Twitch ads would be a major source of income for a firm like Bungie. I mean, if that's true then why are indie developers complaining Twitch playthroughs hurt their sales?
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[quote]Maybe I'm old, but I really don't get this Twitch business model... Bungie ENCOURAGES people to watch the game on Twitch instead of actually playing it? How does that translate to money to Bungie? Yeah, I get that it's supposed to be advertising and "everybody will want to play the game that's hot on Twitch"... but do they really? It's already been discussed that people watching playthroughs of story-based games actually translates [u]negatively[/u] to their sales. If you've already seen someone play through a game like Firewatch, there's basically zero reason to buy and play it yourself. Action titles are not quite the same... but if the audience starts feeling "this is cool to watch, but I could never get good enough to pull it off myself" -- how does that translate to game sales? If you overpromote the Twitch and eSports angle, I think you will end up with a dwindling base of actual players and a growing base of spectators -- with very immature monetization models for the spectators. It's like letting people in to see the baseball game for free and then hoping they go buy your bat and glove on their way home.[/quote] Developers actually pay streamers to play their game,this has just about destroyed gaming.I have defended Bungie in the past but my eyes are wide open now.We can see who they care about the most"keep streamers happy with viewers and the sheep will follow", no thanks.
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I get paying for promotion and I don't think there's anything fundamentally wrong with it as long as it's open and honest. But when you start altering content for it... I think that will bite someone in the rear sooner than later. Once people start thinking you need to train 8+ hours a day to play, most people will choose to just watch instead of play.
