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4/11/2019 11:01:09 AM
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Actually just the opposite. This is on Bungie. Destiny 2 is one of the biggest brand-management -blam!--ups by a major business since "New Coke" in 1985. When Coca-cola decided to completely change the formula for Coke in an effort to try to become "more competitive" with Pepsi. People HATED the new formula. I said in a post yesterday, that this game will likely be taught in business school as a case study in what NOT to do with your brand. Instead of continuing on with a successful branding of the game, and incorporating successful features of the first game into the sequel, like Massive did with The Division 2.... ....Bungie when 180* in the opposite direction, and basically tried to reinvent the entire franchise....while still trying to leverage the loyalty to the brand. IOW. Bungie tried to sell a campaign shooter to a customer base that had every reason to expect a loot-based RPG.... ....and it blew up in their faces. So badly, that Bungie had to basically redesign the entire game last year in order to save the franchise. Even still this game is still being hobbled by the bad decisions that when into its design. Go look at The Division 2. Look at how that game was an evolution of the successes of The Division 1...and how Massive used what they learned to build upon that first game. THAT is what Bungie should have done with this game. But they didn't....and they are **rightfully** paying the price for failing to do so.
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