Well, if they choose to not care about player drop-off, the long term consequences of that are having no one around to spend on micro transactions. Obviously, the population numbers today have not reached such a small level to force Bungie’s hand or make them recognize the dangers of their course of action. But I think, as players burn through the packages they’ve already invested money in and are faced with a choice to spend more for the next expansion or quit, the rates of hemorrhaging will increase every time (substantially) as long as they keep this attitude. And even beyond that, compared to the size of the initial player base, the active numbers are small enough at this point that Bungie should really be looking at what they can do to court players back, especially if they want to fund on MTX, rather than continue to push people away. But they’re so arrogant they’re going to push themselves out of business.