you wont win this fight when bungie doesnt stop people posting here for it lol. Its sad that they allow it. At the same time its anyone's own money that wants to do that. So how do you fight that.
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Only thing you can do is discourage paid services and encourage non paid services. You can’t eliminate it, but maybe by flooding the community with non-paid alternatives, the paid ones would have less prevalence, especially with Bungie doing nothing about such services using their IP to make money.