Here's where I'd type words to justify the title if any were needed.
People who level their character by ..playing the game.. are straight up wasting their time in comparison to those that circumvent occasionally mundane gameplay entirely.
By letting it happen season after season after season is just frustrating and also a bit insulting. Cut the grind or stop the cheese. It's a reasonable expectation.
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It’s not that big a deal. They don’t gain any real significant advantage or anything against other players and the humiliation they deserve for having such a high level after week one, for example, balances it out.