Destiny, or any Live Service game, needs to invest in PvP in order to satisfy the player base. The seasonal model will always do well the first few weeks...but the game needs to have fresh maps and modes in the PvP and PvEvP space to keep us coming back. It's really as simple as that. Invest in maps and modes for Crucible and Gambit...and we'll keep coming back to play. Rewards and cosmetics are also key, and if you do it right, you'll get the player population up, and people will buy other cosmetics in the store. But do it wrong, and not only will no one want to buy cosmetics, but they'll be less interested in playing at all. If no one plays, that is a sign that you're doing it wrong. Stop being cheap, we all know it'll cost you loads of money in the short run, but the ROI as a consumer friendly company in this economy will pay HUGE dividends in the long run, and with your next IPs. Don't say I didn't warn you.