They've [i]tried[/i] putting good loot in PvP, but that isn't enough to get those of us that dislike PvP to go back to it. The problem isn't the rewards, it's the terrible overall experience. Lopsided matches, players leaving early, getting backfilled into games in progress 7/10 times, poor ammo economy, stagnant metas, you name it. It wasn't an issue when I played PvP back in D1, but I've heard that there's a serious issue with cheaters now that PC is in the mix. The only way to get new blood into PvP is to rework it entirely and attempt to address those issues, but the problem is that nobody agrees on what "good D2 PvP" should look like. Every time Bungie changes something, a different part of the PvP crowd gets pissed about it. You can't make everybody happy. Bungie has swapped between CBMM and SBMM (and everything in between) god knows how many times over the years and people are [i]still[/i] arguing about it. The truth is that [i]neither[/i] system was good enough to keep people engaged because matchmaking alone doesn't address all of the issues this game has.