There's 3 things PvP needs. Just 3. This is nothing to do with balance or buffs or the way the matchmaking works, although it's pretty bad.
We need to remove competitive until further notice.
Make Player level in PvP separate from pve. You want to attract new players, this is what we need.
PRESTIGE SYSTEM - 10 different ones all with different cosmetic rewards. No this is not completive. Competitive, you're playing for points and one singular emblem.
NEW MAPS - This is really just beating a dead horse. The new maps they brought out really are hit or miss in my opinion. With that said, playing the same maps we've been playing since launch is horrible. Now that brings me to my last point.
A COMPLETE OVERHAUL of LOOT. why would anyone play crucible for the same guns we've been receiving for YEARS. Make at minimum 12 new weapons and 2 to 3 armor sets every season. This is a looter shooter and I'm done getting retrofurist or any of the same vendor or world drops we've been getting since day one.
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If it hasn't been clear over the last few years, bungie doesn't really care about pvp. There's a reason why it gets next to no new modes and maps without it taking almost a year or so.