Please note that this is solely my opinion:
This site has completely changed, and not for the better.
Replacing dedicated forums with hash tags is a horrible idea. Making groups public is a bad idea. Getting rid of titles is a terrible idea as well, and the list goes on from there.
If I wanted to go on a Social Media website, I have my phone for that.
Bungie.net is not Facebook or Twitter, it's a gaming website for gamers.
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I disagree. Bungie has always been a social media site. People migrate here due to a fascination with the Bungie mythos and products and that makes them like-minded on some level. Being that humanity is a social species, we seek out similar individuals to befriend and enjoy the company of. People have been using Bungie.net for years to create LAN events, connect on Xbox Live and other gaming networks, and discuss their favorite things. Moreover, private groups have been encouraging the development of communities, social communities, for years as well. This is just an additional tool for everyone. It makes finding people easier, discussing your favorite things easier, and genuinely will make Bungie.net a far more social experience especially with a new game on the horizon. Furthermore, it is only in BETA and thereby is subject to change and evolve over time. I wouldn't despair.