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This thread is inspired by another: view original post
Edited by x Sir G Omer x:
2/8/2013 2:19:19 AM
7
Bungie's Relationship to Activision?
Good evening. I have some general knowledge of game development, but have a lot to learn.
-[b]Can someone explain to me exactly what Bungie and Activision's relationship is like?[/b]
-[b]What role does Activision play in development, marketing, etc?[/b]
-[b]How much decision making power do they have in the process? If Bungie is independent, what is the benefit with partnering with Activision? [/b]
Sorry if any of those questions are obvious, I just would like to have a better understanding of how this process works.
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7 RepliesEdited by ZER0: 2/8/2013 2:31:40 AM1. Activision will fund the project and Bungie will develop it. The rights to the game belongs to Bungie. Activision has the right to publish the game for the next 8 years. 2. Activision will market it by funding ads and promoting it to the general public. However, much of the marketing design will be done by Bungie since they have a mighty marketing staff. The relationship here is similar to the one they had with Microsoft though Bungie seems to have the final approval on how their game should perceive to the rest of the world. 3. Activision has tons of money and they want to make tons of money. They are also (apparently) the best publisher to support the ambitious project that Bungie's next game is.
