You can't really have a legitimate franchise when you have one game very year and each year a different developer makes them. I mean you have Infinity Ward who's COD has better graphics and they started the franchise. You have Treyarch who has good multiplayer ideas, but when you have 2 conflicting visions for one franchise, different resources on both sides, and hardly 2 years to work on one game it looks ugly. I mean pick a way to do it and stick with it.