http://www.gamespot.com/news/bungie-seeking-to-trademark-glimmer-hive-6405388 Looks interesting "The trademark applications, each filed March 11, cover a variety of uses. If the USPTO grants Bungie the trademarks, the developer will be able to use them to create and sell interactive game software, graphic novels, Halloween costumes, TV programs, ringtones, and footwear, among a long list of other items based on the names."