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8/1/2013 4:06:30 AM
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What's your opinion of threatening businesses with negative reviews on social media to deliver on their promises?

You've probably noticed companies which operate a social media presence will often get replies from customers who have had a less-than-great experience with them. You've probably also noticed they usually get the customer to reply to them privately, likely as a method of keeping the feedback and issues they've had hidden from the public so as not to tarnish their reputation. Given this, do you think posting publically about a problem you've had with a business on social media is a more effective method of recourse than contacting the business directly? Does anyone have any experiences doing this they'd like to share?

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  • I would go to social media if private negotiations failed. By that same token though, that's basically hiding underlying problem while PR teams treat the condition. By making it public, making it visible you're warning other customers and getting those higher up on the corporate food chain to fix shit.

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