Yes, this is an example of a bad season pass for DLC. No, I don't think it's an example for all of the industry. There are plenty of titles that offer really good DLC on top of a complete main game experience, and season passes are really good for those. Borderlands 2 had several good expansions available through a season pass. Point is, pick the good ones, and with any luck the industry will support that level of quality in content.