If it was made by ANY other company, it would be universally hated and called things like gimmicky, stupid, and unnecessary. Let's take a moment to realize how high of a pedestal we place Gaben and Friends on, as well as how willing we are to put other people/groups/companies down without a second though.
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Or maybe we put the other companies on too low a pedestal? ......Nah. I can't even imagine if MS released this. Oh good lord.