I haven't seen Pokemon in ages, but if I'm not mistaken aren't there tons of Pikachus out in the world? If they spent half the amount of time and effort they could easily capture their own Pikachu. And Pikachu isn't even that powerful enough to warrant such effort, so why do they want Pikachu and why Ash's in particular? Did I miss something?
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Its a pikachu that fought and got a simultaneous knock out with a legendary type, good luck finding another pikachu like that.