Think about the time when you loved Bungie the most (e.g. the night Halo 2 was released, or that one night you played Halo 3 with 3 buddies for 14 hours straight). Now, if your love at that time ranked a 7 on a scale of 1-7, and a 1 is not loving Bungie at all; how much do you love Bungie today?
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It's down to 5 from 7, I'm totally convinced Destiny will put it back on 7 though.