EA is reportedly paying Youtube channels too now, i wonder how many more do the same?
Edit: I just posted this because people were going off on Microsoft for it.
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it is illegal to pay an outlet to have a positive opinion about your product while hiding that fact from consumers. This is no "lol it's just advertising". Its underhanded and dishonest. Its also telling that a company doesn't have enough faith in the quality of its products, to not pay personalities to say nice things/not say bad things about it.