EA is reportedly paying Youtube channels too now, i wonder how many more do the same?
Edit: I just posted this because people were going off on Microsoft for it.
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I'd love to see a parody video of a guy who is getting paid by EA to say BF4 is so good. In the parody video the servers keep going out and game has tons of hit registration and lag issues and the guy is like "oh that was nothing, it's a really awesome feature in the game!" "buy EA's BF4 now, I can't see a single thing wrong with it, I love playing this game!" then the server crashes and the camera slowly zooms in at the bottom of the screen when the battlelog error message appears. lol