I just rewatched the second half of the CG series, and it was pretty good. So let's ignore the horrific repetition and dull objectives of the gameplay (even if, as always, pure Halo gameplay is sublime), and how poorly it was connected to the narrative.
Aside from 343's former demonisation of Halsey (which, for once, cast a harsh, refreshingly moral light on Halo), what was so bad about it? And, uh, Palmer.
There was great back and forth with Requiem, mystery, Forerunner goodness tying to Campaign, Storm Covenant insight, spectacle, internal conflict with the UNSC...
What did Brian Reed do wrong? Besides shitty missions. Or is it the missions everyone hates about it all?
Edited to make the question more precise.
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The voice acting. -blam!-ing glassman and that female Spartan And don't get me started on the horrific portrayal of sangheili