For the sole purpose of seeing what their launch would have been like.
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I think trying to force people into it was a bad idea, because there's always going to be backlash when you change something so significantly in a short period of time. What they should have done was made the always-online an opt-in service, that comes with certain benefits the people who opt-out don't get. An extra Game with Gold, or discounts on the Marketplace, perhaps?