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Edited by ExpBountyHunter:
5/16/2014 5:44:07 PM
13
The expirement and my results.
So far it seems that Bungie has not been going all out on their marketing campaign. This may be because Bungie only owns the IP (intellectual property) and not the publishing rights like Activision. You would think, however, that with a huge company like Activision, we would be seeing Destiny everywhere. This is not the case.
I work at a local grocery store where you come into contact with many different types of people which was perfect for my experiment. I asked, "What do you know about Destiny," to my hardcore gamer friends, the more casual gamers, people that stick to the Wii, people that rarely play games, and those who dislike it.
1. Hardcore Gamers.
"Yeah, Destiny is Bungie's next amazing game!"
2. Casual Gamers.
"That's some game isn't it?"
3. Wii People
"Sounds like a book."
4. People that rarely play.
"That's a dating website I believe."
5. People that hate games.
"Hurry up and finish my order!"
I felt that these responses were rather surprising. Why have they not truly started their marketing camping yet? What could they be waiting for? Could they only be targeting the more serious gamers and not the rest of the population?
I obviously understand that it seems E3 is their current target, but might that be too late?
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1 ReplyScience here, to tell you that your experiment is severely flawed and thus your results are worthless...
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I rather don't mind it. I find that advertisements for games don't necessarily belong in traditional advertising mediums.
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1 ReplyDestiny isn't a long-running franchise that people will easily get hyped for. Destiny isn't a game like Titanfall that is easy to understand and instantly appeals to the average gamer. Therefore, Destiny isn't going to start its marketing campaign until E3, because if it's too early no one will care. Don't worry, I'm pretty sure Destiny will be doing a couple hundred million dollars of marketing. They're just saving it for the summer, when it's early enough that many people will notice (E3 and the beta will help) but late enough that the people don't have to patiently follow it for years like us :/
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We do see that Sony has already produced several commercials and that Microsoft is now doing the same. This helps both parties and definitely strengthens there marketing strategy.
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Perhaps we're going to see nonstop advertising after E3. They'll probably try to push for a lot of extra preorders for beta access during E3, and with the ability to play competitively at E3, there will be plenty of footage and info to get people excited. I would be more worried if this were another developer, but Bungie does what they do very well. Activision isn't a inexperienced no-name company either. So much can happen in just a few months. With the right marketing, I don't think it will be difficult for Destiny to gain a much larger following. There always is that worry in the back of my mind, though... [spoiler]Please God, don't let it be another Brink.[/spoiler]
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I think this summer will be Destiny season. With they're budget new born babies will know the name
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2 RepliesI love how "Wii players" is a separate category from "Hardcore gamers" and "casual gamers." Ha ha!
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$500 MILLION DOLLARS! That is how much the budget was for Destiny. Half of a BILLION! That's the most that has been spent on a game EVER!!!!! Most have speculated that a good portion of this money is going into the advertising and marketing of destiny. And it is a little ominous... This game comes out in a little more than four months and we haven't seen any HUGE advertisements yet. There are only two plausible explanations. They are either holding everything back for E3 and beyond (and that's going to be one chuff of a boom!), or maybe the gaming community underestimated how much money was really going into development... Bungie never confirmed how they decided to split up the budget. The thought of that much money mostly invested in the development actually gives me chills. I am literally scared of how good it will be if the prior statement is true...
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Could always be that Activision is trying to ruin Bungie and buy out Bungie. Sorta like what EA would do, both companies are run by people who probably have Satan's Satan on the phone. EA is just more in touch with Satan's Satan's Satan.
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I have to agree, for all the money they are spending they don't seem to be pushing it very hard. If I had just dropped 500mil on a game I would start rolling out some kind of advertising pretty soon. Nothing heavy yet but something
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1 ReplyYeah, I've only seen one small ad on the Xbox 360 Games page. Considering the amount of money Activision has spent on the development and advertisement, I'm shocked I haven't seen more. It is actually the most expensive video game ever produced.
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3 RepliesHow many people did you ask? What were your methods in measuring the responses?
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In b 4 hate
