By failing to anticipate the server demand on a hacking-themed game they have been over-hyping for months Ubisoft has organized a DDoS attack on themselves.
They have hacked* themselves and prevented people from playing a game about hacking.
All on a system called uPlay which currently isn't letting anyone play.
Meanwhile the real hackers have cracked the game, and are distrubuting it via bittorrent where people can download for free and play with zero issues from day one.
Is this real life?
*technically not a "hack" but close enough.
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How a multimillion dollar company can't realize that the only people that the DRM will effect are paying customers is beyond me. There are more hackers then there are Ubisoft employees, and hackers aren't on a time schedule. They will get in. Anything stopping them is just a challenge that one of them will always overcome. /rant