No, it's that you are arguing a point that people don't agree with. There was no brain failure. Activision and Bungie are primarily a business. Bungie was approached to make exclusive content in exchange for money. This was done by Sony/Activision/Gamestop etc. in order to maximize their profits on the platform they want to. In order to fund the game and their own lives in the process Bungie needed this money. Not all the money they accepted went to the exclusive content it also went into the game as a whole. If they didn't accept this reality then there would be no exclusive content, but what other content wouldn't have been made because they didn't have the resources that came with that money. You could have a lesser game as a whole. The increased price was again to maximize their profits to recoup the money that had been spent creating the content, to help justify this price exclusive content at the higher price point was needed. This is the exact same thing as a band releasing a deluxe edition of their album for a larger amount of money. The songs are already made why not just release everything without a deluxe edition. There is your intellectual conversation.